New Brochure for Marketing and Business Development
Venezuela based law firm, Ponte, Andrade, Casanova (PAC) wanted to design and deliver a brochure that focused on the opportunities for business and investment in Venezuela.
The brochure was to be designed as a marketing tool to support the firm with its business development efforts. They wanted to showcase the firm’s expertise and use insights from the team to deliver their knowledge and understanding of the legal, political and economic perspectives of business and investment in Venezuela. They hope to use the brochure with clients and prospects to evidence their professional understanding and show why Venezuela is such a good place to invest.
We started out by getting a clear understanding of what the brochure would be used for and what the client wanted to achieve from it. By understanding the goals, we were then able to begin supporting the client with the content and design of the brochure. The result of the work we did alongside PAC is a comprehensive business development tool showcasing the firm’s capabilities and the opportunities available for positive investment in their region.
The firm spoke on their experience working with us on the project:
“Our firm has been a member of IR Global for well over two years now. We’re very pleased to say we’ve found the experience quite enriching, and the IR Global network has provided us with great opportunities to grow as a law firm. Therefore, deciding to publish through IR Global was an easy decision. Just like these two years of membership, Rachel Finch and her team made the publishing process in a very professional and timely manner, helping us craft a real quality product that we’re proud to call ours”