The potential loss of intellectual property (IP), is a common risk and challenge for companies when planning to enter or operate in a new international market, especially in Asia where the stages of development and implementation of IP laws vary significantly. It is vital that foreign companies understand the major differences in the IP regime among the region, the key characteristics of the intellectual property system of their target countries, and how to protect their IP.
Are the market’s IP laws fair to competition and conducive to your sustainability? Are the necessary IP protections in place in your target markets? What are the best practices to mitigate your risk exposure?
Tune into our webinar, to explore the key characteristics of the intellectual property legal framework across two dynamic, high growth and developing regions in Asia – Southeast Asia and Greater China. Learn how investors can better protect their brands and IP when doing business in these growing and developing economies.
In particular, the webinar will compare the IP environment across China, Hong Kong, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam and go through the following key concerns:
- Analysis of the different forms of IP including trademarks, copyrights, patents, design and utility models;
- First-To-File vs. First-To-Use vs. First-To-Invent and Opposition: A focus on China and Southeast Asia;
- IP legal framework in China and Southeast Asia; and
- IP in Asia for tech entrepreneurs and online brand protection: How to protect your business.
Marcos Salgado, Manager, International Business Advisory
Riccardo Benussi, Head of European Business Development
This webinar is FREE of charge.
Please register HERE to attend by Thursday, November 26, 2020
For more information or questions, please contact Trang Nguyen (Jasmine).