Trademarking a slogan – the why and how

The right slogan can be of tremendous value to your brand identity, and so learning how to trademark one is a vital Intellectual Property (IP) lesson. Let us take a detailed look at the surprisingly complex status of catchphrases in IP law.

What exactly is a slogan? The definition provided by the United States Patent and Trademark Office (USPTO) — “a brief attention-getting phrase used in advertising or promotion” — while accurate, does little to convey its potential business impact. And this impact is worth defending. So, if you have devised a slogan but have not yet begun the process of registration for trademark protection in all relevant jurisdictions, it behooves you to get underway.

The world-renowned trademark experts at Dennemeyer & Associates Italy examine the value and applications of slogans in the modern marketplace and review the essential steps for submitting a successful application and maintaining your trademark once registered.

Get in touch with them today!

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