Peru: Domain Names and Advertising Principles

Domain names versus trademarks

The nature of a #trademark and the nature of a domain name are different, which is why it generates controversies. The registered trademark confers territorial rights limited by a certain class of the International Nomenclature, while the domain name does give its owner a cross-border right. In that sense, we will detail both concepts and from it, the main controversies will be developed.

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An introduction to Advertising Principles

Advertising legislation is regulated by Legislative Decree 1044, Law on Repression of Unfair Competition. 4 basic principles apply:

1.- Principle of Veracity

2.- Principle of Authenticity

3.- Principle of Legality

4.- Principle of Social Appropriateness

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Contributing Advisors