Personal Data Protection: FAQ On The Implementation Of Electronic Direct Marketing In Indonesia

Electronic direct marketing has been widely implemented in Indonesia, whilst at the same time, public awareness of the general public towards personal data protection had risen in recent years. Electronic direct marketing has been utilizing personal data collected through various means for commercial and marketing purposes of certain parties. Although this practice does not contravene with the prevailing personal data protection regulations there are my aspects that should be considered and requirements that needs to be complied to, particularly, on data collection and consent.

We have prepared a list of Frequently Asked Questions (FAQ) regarding electronic direct marketing based on the Indonesia’s prevailing laws and regulations on personal data protection.