Whether you already have a marketing plan in place or if you are new to the marketing world, the New Year is the perfect opportunity to start researching new marketing strategies! At IR Digital, we can support you with your firm marketing, to ensure that it fits in line with your business goals for 2022.
So, what changes can we make to help improve your firm’s marketing?
Social media:
When growing your online presence, social media is a perfect choice! Social media presents professional services firms with the opportunity to reach and engage with both current and potential new clients.
There are now 4.55 billion active social media users across the world, so there is no doubt that you can reach your desired target audience. In today’s environment, social media is one of the best marketing activities that you can do for your business, it allows you to increase your brand awareness online, share your knowledge, gain credibility and humanise your business.
Website Design & Branding:
Is 2022 the year where you update your branding and website? You only have one chance to give a quality first impression and if your website, business card or firm brochure doesn’t stand out then you may miss out on potential leads.
Branding can change the way that the audience perceives your brand, it can drive new business and increase brand awareness, however, if can also do the opposite if it is done incorrectly.
If you can’t access your services or contact information easily through your website, then it may be time to update it. You need to make it as easy possible for potential clients to find the important information about your firm, if it takes too long then the users will leave your site and find someone else.
SEO:
This might not be on your list of marketing plans for 2022, but SEO is important to generate new business. SEO will ensure that your business is shown on credible search engines like Google, Bing, and Yahoo, but with little or no SEO maintenance, your website will not rank at the top of the search results.
It’s estimated that there are 5.6 billion searches on Google per day, and with SEO your website can be at the top of the search results and clicked on first. Through SEO, you can place your website above competitors on the search results page.
The IR Digital team are here to help you create new marketing strategies that work for your business. To get in touch, click here.