How do I ensure my professional services website is the best it can possibly be for 2022?

The average lifespan of a website is between 1.5 and 2.5 years, anything older than this is to be considered outdated. Not great news when you read 38.5% of users leave a website due to outdated design. However, there’s no need to worry – it doesn’t take much to bring a website back to life! 

Below are some of our top recommendations on how to market your business to thousands of prospective leads and customers, through a great website. 

It is visually appealing?

It’s thought to take a user just 50 milliseconds to decide whether they like your website or not. People online tend to report a higher user experience when seeing a visual representation of businesses too. So do you have engaging images that show what you do? Photos of your team members perhaps? Striking shots of your office? All of these can really help boost your business image to prospective and existing clients. 

Is it mobile friendly?

We often think of viewing professional services websites when sitting at our desks, but let’s not forget that mobile accounted for 54.4% of all website traffic in Q4 2021! Prospective leads might be looking at your site on their phones when they first wake up, on their commute, or even having a browse whilst preparing dinner. Older websites can lack the mobile functionality custom-built websites do, so make sure your site looks great on your phone. 

Is there simply too much information?

We know there’s so much amazing information to share about your business and you want people to know exactly how you closed that deal, but 84.6% of web designers believe a crowded website is the most common mistake made by firms. If you’re facing walls and walls of text, it can be a daunting sight and might cause prospective leads to become very bored, very quickly. 

Break up the information into smaller blocks, or turn them into infographics that help to break down the information easily. Some firms are now also using video to convey their information, which can be a much more engaging way to communicate. 

Take home

If all of this is a little overwhelming, don’t hesitate in looking to our trusted partner TRBDR, who create modern and responsive professional websites, all focused on improving your digital presence. 

Co-founded by IR founder Tom Wheeler, TRBDR came to life in 2021 as an agency focused on design and website development. The business has grown quickly and has been working with a wide variety of global clients including IR member firms such as Reef Legal, Clohessy & Co and Harrison Law.

Through our trusted partnership they are offering free consultation to all IR members who are looking to upgrade their website and optimise their online brand. This can vary from making improvements to your existing site, to complete website redevelopment and everything in between.

To schedule your free consultation, contact [email protected]