Google filed a motion to dismiss the antitrust complaint that was filed against the company by a coalition of state attorneys. The motion denied the allegation that Google colluded with Facebook to manipulate programmatic ad markets in a collaborative project codenamed “Jedi Blue.”
The suit claimed that the project intended to limit ad header bidding practices and alleged that publishers are forced to use Google’s ad server to access its ad exchange. The allegations also claimed that Google has held back rivals from using its Open Bidding program and that it rigged ad auctions to favor Facebook.
Google asserted that the claims were mistimed in its motion to dismiss, The company argued that the doctrine of laches bars the claims that have ceased to exist and that injunctive relief is not available for such claims. Moreover, Google denied its involvement in any anti-competitive practice and relied on cases to show that “to safeguard the incentive to innovate, the possession of monopoly power will not be found unlawful unless it is accompanied by an element of anticompetitive conduct.”
Google’s director of economic policy, Adam Cohen, confirmed Google’s position that the charges do not meet the legal bar for bringing the matter to trial and misrepresent the company, which is based on unviable antitrust accusations.