Are you Marketing or Selling?

When promoting products/ services, businesses often forget to market to their audience effectively. Marketing is crucial in building a relationship with your potential clients and to promote why your products and services should be chosen above your competitors. It is, therefore, extremely important it is implemented in the right way. What’s the difference? Many businesses […]

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The UK – Open for Business

The UK is now fully open for business – all COVID-19 restrictions across the country have now been lifted and life is moving back to “normal”. However, many believe that some of the foreign press are portraying the UK in a negative and unfair way. Some believe this is political driven, rather than reflecting a […]

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Does YouTube really work?

The importance of video marketing and how it can benefit your business and website, Video Marketing has a long and rich history. Many believe that a short film created by, now Comedy writers, Matt Stone and Trey Parker, in 1995 is where video marketing as we know it today began. Even if the short was […]

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Creating a strong brand identity

When promoting your organisation, each business has its own goals. Some businesses’ main ambition will be to sell a product and others it may be promoting engagement with their service offering. Whatever goals your business has, it is important to establish a brand identity that your audience can relate to. Many famous brands have established […]

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5 Ways to get noticed on LinkedIn

With everyone rushing to become more “digital” in the last year and having missed out on a lot of in person contact, we have seen a huge increase in conversations happening on LinkedIn – the go-to platform for professionals. LinkedIn can be used in a multitude of ways; recruitment, business development, or networking, each with […]

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Content is king

But how do you make it work for you? Whether you’re scrolling through Instagram, listening to your favourite podcast, or celebrating someone’s business award on LinkedIn – these are all examples of content in different forms. Content can serve many purposes for your business, it can: Connect you with your target audience Showcase aspects of […]

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