New Year, New Marketing – What changes should you make this year?

Whether you already have a marketing plan in place or if you are new to the marketing world, the New Year is the perfect opportunity to start researching new marketing strategies! At IR Digital, we can support you with your firm marketing, to ensure that it fits in line with your business goals for 2022. […]

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What Will Events Look Like in 2022

Back in 2020, the events industry almost came to a complete halt. Many events-based businesses had stopped welcoming people through the doors and conference centres, events organisers and suppliers had to stop most of their trade too. This took a massive hit on events, however, thanks to technology, many businesses started to take their events […]

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Utilising our Newsfeed

Uploading your article: To upload your article to the newsfeed, you can either send it straight to your Client Manager or you can do it yourself through the IR Global members area. Within the members area, you can manage your own content and filter through existing articles to find news from other IR members that […]

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The benefits of cross-promotion

We all promote our own businesses – we know our potential clients can benefit from our products or services and we want to show the world why working with us is a good decision. We often look at other companies we affiliate with and try to use their marketing to support our own by taking […]

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How to Improve Company Culture

After managing social media platforms for employment lawyers over the past several months, we have seen an increase of research into how employees feel about company culture and as the COVID-19 pandemic continues, a lot of company leaders are looking into ways they can improve their company culture. With unhappy employees, your business will encounter […]

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The LinkedIn Algorithm – What you need to know

Many individuals and businesses try to master the algorithms behind the large social networks that we know are key for marketing success in the modern era. Social networks, however, aren’t so quick to release information about their algorithm and certainly won’t look to guide you on how to make it work for you. Working with […]

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ESG and its impact on the Professional Services Sector

What is ESG? ESG stands for Environmental, Social and Corporate Governance. ESG drives decisions and services based around environmental and social issues. It is essentially the way in which businesses, funds and investment models can support and benefit social and environmental causes. ESG is on both a personal and global scale. On an personal level, […]

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#IRLONDON21 – Events App Now Live

The events industry, overall, has seen a huge interest in people looking forward to returning to in-person events again, and that much is true for our conference in London in 5 days time. However, as we return to in-person events, there is a sense that the events industry has advanced and utilised the pandemic to […]

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Are you Marketing or Selling?

When promoting products/ services, businesses often forget to market to their audience effectively. Marketing is crucial in building a relationship with your potential clients and to promote why your products and services should be chosen above your competitors. It is, therefore, extremely important it is implemented in the right way. What’s the difference? Many businesses […]

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Can I travel to England? – #IRLONDON21

We have had more good news in England regarding travel. The previous “red”, “amber” and “green” traffic light system is being dismissed to be replaced by a more simple, “red (no go)” and “green (go)” list approach. This new approach is an exciting update for those hoping to come to the conference as it opens […]

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The UK – Open for Business

The UK is now fully open for business – all COVID-19 restrictions across the country have now been lifted and life is moving back to “normal”. However, many believe that some of the foreign press are portraying the UK in a negative and unfair way. Some believe this is political driven, rather than reflecting a […]

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Networking – The importance of in-person events post-pandemic

At the beginning of 2020, the world was faced with one of the biggest challenges in history – COVID-19. Much of the world was given nationwide “stay at home” orders from Governments which changed business, globally. One of the biggest things we lost during the pandemic was in-person contact. We had to adapt to the […]

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