California Stores Cannot Ask for Zip Codes at Time of Purcha

The recent ruling by the California Supreme Court in Pineda v. Williams-Sonoma Stores, Inc., no. S178241 (Cal. Feb. 10, 2011) has unleashed a wave of lawsuits against retailers doing business in California that have asked their customers to provide ZIP codes when making in-store purchases with a credit card over the past year. In the two weeks since the Pineda decision, suits have been filed against Target, Wal-Mart, Victoria’s Secret, Bed Bath & Beyond, Crate & Barrel, Cost Plus Inc., Macy’s and Old Navy LLC, among others.

The recent ruling by the California Supreme Court in Pineda v. Williams-Sonoma Stores, Inc., no. S178241 (Cal. Feb. 10, 2011) has unleashed a wave of lawsuits against retailers doing business in California that have asked their customers to provide ZIP codes when making in-store purchases with a credit card over the past year. In the two weeks since the Pineda decision, suits have been filed against Target, Wal-Mart, Victoria’s Secret, Bed Bath & Beyond, Crate & Barrel, Cost Plus Inc., Macy’s and Old Navy LLC, among others.