Email marketing isn’t dead! A targeted approach is key

Abi here, our IR Global Marketing Manager. The great debate in marketing over the past year (if not longer) has been around whether email marketing is a thing of the past, or whether it still has a place in your marketing strategy. So, I thought I’d come on here and give you our key points […]

Making the most of online networking

The question we’re all asking ourselves: is something better than nothing? Our answer is yes. Zoom/Teams/Skype fatigue is real, there’s no denying it. However, this makes it easy to brush off the positives online networking and collaboration can bring – and how it will be continued in the future. Speaking about “back to normal” and “when […]

The Benefits of an Office Pet

Fluffy. Cuddles. Cuteness. Need we say more? We all know this was really just an excuse to share our own beloved animal colleagues with you all… But seriously, what are the benefits of having pets in the office? There are whole companies based upon the premise now, allowing you to hire puppies for the day […]

How events are developing in 2021

With optimism for face-to-face events returning, digital still holds its own! Events are just one of many aspects of business that have had to adapt in the last year to suit the current climate. Face to face interactions and travel have both had to be reassessed as the ongoing situation with the pandemic changes. The […]

Content is king

But how do you make it work for you? Whether you’re scrolling through Instagram, listening to your favourite podcast, or celebrating someone’s business award on LinkedIn – these are all examples of content in different forms. Content can serve many purposes for your business, it can: Connect you with your target audience Showcase aspects of […]

Why your company should give back

A Corporate Social Responsibility (CSR) Programme Let’s be honest, we don’t need to tell you the true value of a charitable initiative… But we feel pretty strongly on the matter! Since conception charitable initiatives have been at the forefront of IR Global. If you are new to the group you may not know this, but […]