Rob D. Avenida

After being an in-house counsel in a major bank in the Philippines, Atty. Robenson Avenida established the Avenida and Diaz Law Office and concentrated on Immigration practice, with the help of an experienced Immigration team. Said team originally came from another law office which practiced Immigration but later on decided to help the law office flourish in the same practice.

Having offered a good compensation package, he was able to get the best visa specialists in the industry to work in the firm. Together, he created a team which catapulted them as one of the up and coming Immigration practitioners in less than five years.

Atty. Avenida has noticed that most Immigration service providers merely treat the area of visa specialization as an accessory service to their other offerings. Thus, not making said field a priority, the turnaround time on these immigration providers are longer than necessary. With that, Atty. Avenida thought it best to offer a hands-on approach by focusing on this practice in order to provide a much faster, more efficient, and more reliable Immigration service to clients compared to others.

The law office then started providing Immigration assistance to small and medium businesses and individuals. Within the year, the law office got noticed by a top relocation firm and tried the former’s services. Due to their efficient service, the law office is now its major immigration provider. Slowly, the law office established their name in the Immigration practice and got multinational clients such as Philippine Seven Corporation, an international chain of convenience stores and OceanaGold (Philippines), Inc., a large Australian mining firm.

They continue to broaden their portfolio with a mix of small and medium businesses and also international companies.

With this specialized approach and through out-of-the-box solutions using the law, years of experience, and wide network, the law office was able to troubleshoot critical Immigration practice areas which are not offered by most immigration providers. Through Atty. Avenida’s legal knowledge in Immigration and the unparalleled experience of his team, they were able to transform the industry of Immigration service providers with their fast and efficient service reasonable fees.

The firm continued to grow under Atty. Avenida’s watch and even extended its services to business consultancy as the Philippine economy continues to attract foreign investments.

The law office was recently recognized as one of the top Immigration law firms in the Philippines in the 2019 Asian Legal Business (ALB) Philippine Law Awards as being the only boutique firm among the finalists. The law office was also a finalist in the Rising Law Firm of the Year category, and has won 2019 BOUTIQUE LAW FIRM OF THE YEAR.

Show more +

Robenson D. Avenida is a graduate of the Faculty of Civil Law, University of Santo Tomas in the Philippines in 2006.  He obtained his Bachelor’s Degree in University of the Philippines, Manila in 2002.

When he passed the Philippine Bar in 2007, his first job was an associate lawyer in Dela Rosa and Nograles Law Offices.  In December of the same year, he then joined AMA Rural Bank of Mandaluyong, Inc. until May 2010. Then, Avenida joined BDO Unibank, Inc. (BDO) as a Litigation Lawyer for its Asset Recovery and Litigation Unit, and thereafter at the Remedial Management Unit until May 2015.

After leaving the banking sector, Avenida and his colleague in BDO, Janina S. Fernando – Lagman, formed Fernando Lagman & Avenida Law Offices (FLA). In August 2019, Fernando – Lagman left the firm and Avenida changed the office’s name to Avenida and Diaz Law Office (ADL) together with Carlo Artemus Diaz.

 

From its organization, FLA now ADL found its niche in Philippine Immigration practice and business registration. From a general practitioner, ADL dedicates its resources to specialize in Philippine Immigration laws and establish networks of clients by joining the Legal 500 list.

Avenida’s vision to focus on Philippine Immigration pays off as ADL is now getting recognized to be one of the players in the field by getting recognitions from the Asian Legal Business Awards as one of the 2019 Finalists in the following categories: Immigration Law Firm of the Year, Boutique Law Firm of the Year, Rising Law Firm of the Year, and Avenida being one the nominees in the Young Lawyer of the Year.

To further ADL’s reach, it now joins IR Global in 2019 as the latter’s exclusive immigration provider in the Philippines. ADL believes that by joining IR Global, it can assist its existing clients with high quality representation in 155 jurisdictions in immigration and other legal practice areas.

Show more +