Brand Matters - The latest thinking on brands and the law
Published 24 Jun, 2020
Peter has been made a Committee Member for the IP Group in 2020. Mischon de Reya has been a longstanding member of IR Global since 2014, and Peter joined us as our exclusive IP - Trademark & Copyright member last year.
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Peter is a Legal Director in Mishcon de Reya's Intellectual Property Group, specialising in all intellectual property rights, including copyright, trade marks, design rights and confidential information. He helps organisations to protect, exploit and enforce their intellectual property rights, maximising the value of their brands and other intellectual property, and co-coordinating anti-counterfeiting programs, in both the physical and online worlds.
Peter is also a specialist in licensing, complex contractual and tortious disputes.
A large number of the clients Peter advises are in the luxury goods, automotive and sporting sectors. In the luxury goods sector, he works with several of the world's leading fashion brands, helping them to build up and protect their trade mark and design portfolios.
Peter heads up Mishcon de Reya's Automotive Group, and advises a number of the world's leading car marques on their intellectual property strategies. He also acts for, and against, a number of Formula 1 teams on both commercial and intellectual property issues, including driver, sponsorship, supply and licensing agreements and disputes.
As someone with a strong interest in sport, Peter acts for a number or leading sporting organisations, clubs and athletes.
Peter has significant experience of Mishcon de Reya's award-winning Turning Losses Into Profits (TULIP®) programme, which has recovered over £100m for its clients from counterfeiting operations.
He is also a recognised expert on cross-border Customs detentions and enforcement.
Peter gained significant commercial experience during secondments at Cable & Wireless and the Forensic Science Service, and has been published a number of times in the specialist press on IP.
Founded in 1937, Mishcon de Reya is one of the fastest growing law firms in the UK. We have offices in London and New York, and employ more than 500 people, with over 300 lawyers.
In every area of the law that we operate, Mishcon de Reya prides itself in providing a best in class service to its clients. Specifically we offer the following legal services: corporate; dispute resolution; employment; family; private client; and real estate.
Our clients are dynamic and sophisticated and we reflect that in our belief in challenging the conventional or accepted ways of working. We like to solve problems quickly. We fiercely guard our clients’ interests, recognising the significant nexus between business affairs and personal affairs and the ways in which this affects our clients.
We appreciate the privilege of sitting alongside our clients as a trusted advisor. Building strong personal connections to our clients and their businesses is important to us. It is for these reasons we say ‘It’s business. But it’s personal’.
Published 24 Jun, 2020
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