IR Bronze Member

Lena Seratelius

Partner Advokatfirman ReklamJuridik AB

Member Details

  • Sweden

Exclusive IR Member for:

  • IP - Trademark & Copyright
Advokatfirman ReklamJuridik i Sverige AB Box 2120
Stockholm 103 13 Sweden

Committee Member

Lena is continuing as a Committee Member for the IP Group in 2020 and has been an active member of IR Global since 2014.

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LL.M, Stockholm University

Professional experience: 

Service with Swedish Courts 1986-1990

Legal Adviser at the Advertising Association of Sweden 1990-1996

Founder of Advokatfirman ReklamJuridik 1996-


The Swedish Bar Association

The Swedish Association of Copyright (SFU)

The Swedish Association for the Protection of Intellectual Property (SFIR)

International Trademark Association (INTA)

Sweden ICC Marketing and Advertising Committee

The Swedish Sponsorship and Events Association (SEFS)

Firm Description

Advokatfirman ReklamJuridik is a Swedish law firm founded by Lena Seratelius in 1996, specializing in copyright, trademark, sponsorship, marketing and media law. 

ReklamJuridik reviews advertising materials for legal compliancein traditional as well as digital media.  After evaluation the firm can provide a consequence analysis of trademark and copyright issues, compliance to special Swedish marketing legislation such as the Marketing Act, the Lotteries Act, the Use of Names and Images in Advertising Act and the Alcoholic Beverages Act, packaging and labeling, sweepstakes, product and health claims. 

ReklamJuridik assists clients in the developing of intellectual property and marketing strategies and to enforce and protect their non-patent intellectual property rights. The firm provides domestic and international trademark clearance, trademark watching services and Swedish and international applications/registrations. 

ReklamJuridik drafts and negotiates relevant contracts for a variety of advertising and marketing measures, including client-agency and creator-agency agreements, licensing agreements, trademark co-existence and consent agreements, sponsorship agreements and rules for sweepstakes. 

ReklamJuridik represents clients in disputes involving advertising and marketing, including trademark and copyright matters.

Lena Seratelius is a frequent speaker within the field of advertising law. She lectures extensively within organizations such as The Swedish Sponsorship and Events Association.Lena Seratelius has developed tailor-made courses for firms  to educate individuals about applying ”best working practices” within the field of advertising.